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Imagine a plumbing company drowning in paper quotes, missed opportunities, and scheduling chaos. A dispatch system that promises efficiency but delivers complexity. I transform that operational chaos into a story of growth and control.
I don't just translate trade tech—I reveal the human story behind every solution. How software becomes a competitive edge, how data transforms guesswork into precision, and how the right technology makes everyone's job easier. Because when you're selling to people who fix real problems with real tools, your story better be as solid as their work.
I help tech companies that power the built world. From construction software to trade tech, if it helps people build it, fix it, or keep it running—I'm your storyteller. HVAC, plumbing, electrical, property services? Check. New construction to maintenance? Double check. If your tech makes buildings work better, we should talk.
Let's talk about what's really keeping you up at night. It's not just about getting skeptical pros to trust another shiny tech solution—though convincing someone who's been doing it "their way" for 20 years is like trying to teach a cat to swim. It's about making software so simple that skilled hands don't have to choose between fixing a unit and fighting an app.
Meanwhile, you're drowning in a sea of solutions claiming to be the "game-changer" (spoiler: they're not). Then there's the whole language barrier—not the kind Duolingo can fix, but the gap between office speak and field force reality. And just when you think you've got it figured out, you're playing diplomat between the office team who wants "optimization" and the field crew who just wants to get off the site before dark. Sound familiar? Yeah, I thought so.
Here's what your demo isn't showing: that fancy optimization algorithm doesn't mean squat when it's 95 degrees, the concrete's coming in hot, and your app decides it needs a critical update. Your field teams don't care about "improved operational efficiency." They care about getting home to their kids' baseball games. They don't want to hear about "streamlined workflows." They want to know if this thing will stop them from climbing the scaffold twice because someone forgot to document something.
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Whether you're launching the next big thing in construction tech or trying to get field teams to actually use what you've built, I'll help you tell a story that resonates from the trailer to the boardroom. No BS, no buzzwords, just real talk that turns old-school skeptics into power users.
And I promise never to call your solution "disruptive" unless it actually involves a sledgehammer.
Designer
Technician
Manager
CEO
Because the last thing you need after a 12-hour shift is software that fights back.
From "where's the crew?" to "we're ahead of schedule"—without checking 17 different apps.
You can deposit a check with your phone but still have to wrestle with Excel for estimates? I’m not buyin' it.
Because your teams have enough to worry about when they're 40 feet up or 10 feet down.
What looks good in the office still needs to work in the mud, rain, or 100-degree heat.
We can track a food delivery driver in real time, but can't tell the customer when their tech is arriving? Come on.
